About
Welcome to Elsazen
Vision & Mission
I envision a technology industry where brilliant minds lead with bold vision and human depth, multiplying success across teams and transforming futures. My mission is to help you transform technical expertise into inspiring leadership that drives breakthrough results and builds legacies.
I’m a leadership coach and strategic problem-solver with over 20 years of international experience across corporate, SME, and entrepreneurial ventures. My career has been dedicated to navigating complex challenges in industries like technology, aerospace, and manufacturing, helping individuals and teams transform technical expertise into influential leadership.
Fluent in English, German, Italian, and French, I’ve had the privilege of working across Europe and globally, developing a deep understanding of cross-cultural dynamics that enrich my coaching approach. I combine cutting-edge methodologies, including Giorgio Nardone’s Strategic Problem-Solving Model and neuroscience-based techniques from CIMBA, to deliver rapid, measurable results for my clients.
Over the years, I’ve guided more than 200 leaders and facilitated breakthrough transformations for individuals and teams. My passion lies in empowering professionals to unlock their leadership potential by blending human-centered values like empathy and integrity with a results-driven focus on sustainable growth, innovation, and collaboration.
As an entrepreneur and international business leader, I’ve faced many of the challenges my clients encounter today. That’s why my coaching isn’t just about achieving goals—it’s about redefining what’s possible and creating lasting impact.

Strategic Coaching Methodology
My coaching is purpose-built for technical leaders navigating complex environments. The methodology leverages cutting-edge problem-solving techniques and focuses on quick, measurable outcomes:
Present-focused solutions
We tackle current challenges with an eye on future goals, creating immediate impact.
Process-oriented action
We focus on how to overcome barriers, ensuring clarity and direction.
Rapid transformation
By employing advanced strategic models, I enable lasting change in weeks, not years.
Resource activation
Transforming perceived weaknesses into your greatest strengths.
Personalized strategies
Targeting emotional, cognitive, or behavioral blocks unique to you.

Why Choose Me?
With over 20 years of global experience, I’ve walked the paths my clients tread today. Here’s what makes me stand out:
I’ve worked across corporate, SME, and startup ecosystems, bringing real-world insights that resonate with leaders at every stage.
Coaching fluently in English, Italian, German, and French, I bridge cultural gaps for leaders worldwide.
Having led teams across Europe and beyond, I understand the nuances of global collaboration.
As a former entrepreneur, I know the grit and adaptability required to succeed in high-stakes environments.
I specialize in addressing leadership challenges unique to tech, from scaling innovation to managing cross-border teams.
Grounded in Giorgio Nardone’s Strategic Problem-Solving Model and neuroscience-based tools from CIMBA, my process delivers rapid, reliable results.
My journey reflects resilience, grit, and learning from challenges—qualities I now bring to every coaching engagement.
Leadership Transformation Process
Here’s what to expect as we work together:
Precise assessment
We’ll start with data-driven insights to map your leadership style, identify growth areas, and set measurable goals.
Skill-building sessions
Real-world challenges become training grounds for new leadership capabilities.
Strategic progress monitoring
We adapt and refine as we go, ensuring sustainable success.
Priority support
I’m here when you need guidance through critical decisions or situations.
1
Customer
Satisfaction
Satisfaction
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Years Proven
Track Record
Track Record
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Projects We
Have Completed
Have Completed
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Honorary
consulting award
consulting award

The Family Herrington
Cross-Industry and Cultural Perspective
From negotiating in the boardrooms of Europe to mentoring tech startups across borders, my journey spans industries and cultures. This diversity enables me to:
Help leaders navigate cultural complexities in global teams.
Connect with clients in their native language for deeper impact.
Translate leadership principles into actionable strategies across sectors.
Impact Beyond Numbers
While metrics matter—like an 85% leadership effectiveness improvement and 90% client satisfaction—what truly defines success are the stories:
Technical teams collaborating seamlessly to drive innovation.
New managers stepping confidently into leadership roles.
Organizations thriving as their leaders grow.
The most rewarding part of my work is seeing leaders like you achieve outcomes that once seemed out of reach.
Core Values: The Principles That Guide Me
Values anchor my coaching philosophy:
Understanding your journey and meeting you where you are.
Transparent, accountable, and unwavering in honesty.
Delivering meaningful, measurable change.
Encouraging continuous learning and resilience.
Challenging norms and taking bold steps toward transformation.
“Courage is not simply one of the virtues, but the form of every virtue at the testing point.”
– C.S. Lewis
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Testimonials
What Our Customers Say?
More than 99% customer satisfaction is our success.
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.

Heather Smith - Talk
Director, Radical Orange Pty Ltd.
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.

Heather Smith - Talk
Director, Radical Orange Pty Ltd.
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.

Heather Smith - Talk
Director, Radical Orange Pty Ltd.
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.

Heather Smith - Talk
Director, Radical Orange Pty Ltd.
Recognized by the best
Clients Trust Herrington.
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.
Ready to Elevate Your Leadership?
Your technical brilliance brought you here. Now, it’s time to define what’s next. Let’s explore your leadership potential in a strategy session.